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Versus Versace Just Opened Its First US Store in Soho

Versus Versace's SS16 presentation at London Fashion Week.
Versus Versace's SS16 presentation at London Fashion Week.
Victor Virgile/Getty Images

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Sexed-up Italian apparel has a new home in Soho. Versus Versace, the less-expensive sister brand led by Anthony Vaccarello, just opened its first store in America — but contrary to its provocative aesthetic, there was nary an opening night event nor an in-store party to be had.

Fashionista reports that the store opened (very) quietly at 75 Greene Street last week, but is already carrying the brand's spring 2016 collection. Directly after Saturday's presentation at London Fashion Week, selects from the collection were brought out onto the floor — anyone in the market for a cocktail dress that's part wrap, part two-piece, you're in luck.

Even though this the first dedicated store for Versus, it's not the only place you can find it IRL. According to its website, Versace's Fifth Avenue location also carries the Versus collection, as do two Versace stores in Los Angeles. But if anything, this solves the mystery of what the hell Versace was planning to do with two Soho stores back in May.

Versus Versace

75 Greene St, New York, NY 10012, USA