clock menu more-arrow no yes mobile

Filed under:

Insane New Jersey Megamall Adds Lululemon, Uniqlo, and More Typical Mall Stores

Inside the Uniqlo on Fifth Avenue
Inside the Uniqlo on Fifth Avenue
Brian Harkin

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What's more American than a mall? East Rutherford's forthcoming luxury shopping center American Dream is answering that question with its latest round of confirmed stores that are a little less Saks Fifth Avenue and Hermès and more — well, exactly like every other mall

According to megamall developers Triple Five (they built the Mall of America, too), shoppers can expect to see Gap, Banana Republic, Lululemon, Victoria's Secret and a separate Pink store, Microsoft, and M.A.C when American Dream opens in about two years from now — they're aiming for late summer 2017 at the moment, after several delays. The insane mega-complex will also house less typical, but not really surprising, brands like Aritzia, Zara, and Uniqlo.

In between the price point for Hermès and Gap are more moderately-priced department stores like Saks Off Fifth and Lord & Taylor. And those FAO Schwarz rumors are just that for now—rumors. Of course, with plans for a water park, an aquarium, an amusement park, an indoor ski slope, and more, it'll be a wonder how anyone gets any shopping done at the site.

American Dream Mall

East Rutherford, NJ, USA