At 1:30pm, the air was already electric with anticipation for the arrival of the Kardashian and Jenner sisters at the Apple Store in Soho. A line of 40-plus fans wound around the building as lucky RSVP-ers were let in a little at a time to attend a preview of their new websites and accompanying apps that launched early yesterday morning.
Unsurprisingly, the websites and apps are beauty- and fashion-based, focusing on everything from fitness to lashes, and even a sneak peak into North West's wardrobe.
Khloe was the first to arrive, emerging all-smiles from the car she shared with two other sisters. Her website, khloewithak.com, is definitely the most spirited of the bunch. Still outfitted in the sleek, classic look we've come to expect from the Kardashians, her content boasts features with titles such as "Sense You Were Creepin'" and "Khloe-C-D."
Kourtney arrived shortly after, there to support her sisters in their endeavors as her own website is still in the works.
Kylie and Kendall may be the lumped together as the younger Jenner sisters, but their websites could not be more different. While thekyliejenner.com has a dark and glamorous vibe, kendallj.com takes a white and minimalist approach — much like Kylie's outfit yesterday.
Finally, ecstatic bystanders welcomed Kim and her baby bump (covered this time, unlike the Givenchy show). KimKardashianWest.com feels more like a textbook than a website, but in a good way. She gives readers the rundown on everything from her pregnancy style to her highlighting and contouring techniques to her monthly favorites on all things fashion and beauty.
For a small subscription fee or in-app purchase, fans are granted an all-access pass to the lives of their favorite family. After the official debut, the apps rocketed up the charts in the App Store, with Khloe's app at #13 and Kylie's snagging the coveted #1 spot. With Kourtney's app and website still to come, there's no telling how high the sisters will continue to fly.