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J. Jill, the be-all end-all mall brand for khaki pants and cardigans, isn't just opening its very first NYC store—it's opening its first two NYC stores. Two months after the brand announced it'd be setting up shop on the mom-heavy Upper West Side at 160 Columbus Avenue, now there are plans in the works for another store across the park, handily located in the equally mom-replete Upper East Side.
While the second location won't open until October 1st, J. Jill's first store opens on Monday, when Manhattan will finally be bathed entirely in crisp white tunics and chunky necklaces.