Reformation founder and CEO"> clock menu more-arrow no yes mobile

Filed under:

Reformation Just Made Fall Closet Cleanouts So Easy

Yael Aflalo, <a href="">Reformation</a> founder and CEO
Yael Aflalo, Reformation founder and CEO
Emilie Elizabeth

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You probably didn't need anything else tempting you to buy every single thing on the Reformation website right now—if you're like us, this is a pretty much constant longing—but here's something that'll at least free up enough room in your closet for your new purchases, all in the name of a great cause.

As of yesterday, the LA-based brand has added "RefRecycling" to its mission of eco-consciousness. WWD reports that along with every shipment of clothing a customer orders online, she'll receive a shipping label that can be applied to the same box to send off old or unwanted clothes.

"It's just a really easy way to recycle as opposed to putting it in the garbage or lugging it to the Salvation Army," explained founder Yael Afalo. Customers can even track where their donations are going by logging on to Community Recycling, which Reformation has partnered with to handle the donation process.

How easy is it? Easy enough to be condensed into a 26-second video, which they've handily created for you:

The Reformation

156 Ludlow Street, New York, NY 10002 646-448-4925 Visit Website