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This summer's most fun-sounding odd couple? Media-turned-fashion brand VFiles and playground of fancy New Yorkers, the Hamptons. In addition to the Soho store, it's just added a location out east in the form of a summerlong pop-up with its very own collection.
Nestled in Amagansett, it'll sell VFiles' usual cheeky merchandise, along with a limited-edition line of Hamptons-y necessities, likes tees, swimwear, slides, robes, beach towels, tote bags, and dog-cessories called VFiles Hamptons.
Here's the teaser, which includes a bonus clip of one of the best moments on Sex and the City ever: