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Fancy Italian Haircare Brand Davines To Open Eco-Friendly Salon


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Italian haircare company Davines is bringing their environmentally friendly ethos to the U.S. for the first time. According to WWD, it's opening up a flagship salon-slash-training center inside the current home of Ion Studio at 41 Wooster Street. Post-gut renovations, it's slated to open July 10th.

Though Ion Studio will keep its name, the new salon has been rebuilt to jive with Davines' sustainability mission, including three floors that will each have their own aspect of hairstyling: The lower level acts as the salon's "kitchen" and is all about color; the ground floor is for cuts, styling, and retail space for Davines' products; and the mezzanine level is for additional cut and styling space. Each of the styling stations are being made in Brooklyn from fallen trees found upstate.

Along with the new salon, the two brands are launching an education collective entitled Atelier that'll offer styling and color training, with classes starting in September.

Ion Studio

41 Wooster St, New York, NY 10013