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Drybar Will Invade Your Home to Give You Perfect Hair


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Despite the dozen locations that Drybar will have in New York City by the end of 2015, the blowout chain still just doesn't feel close enough to you—so they're bringing good hair to your living room. WWD reports that Dry on the Fly, an Uber-like feature that'll show where Drybar stylists are in proximity to your home, office, or hotel to let you request an appointment either immediately or in the future, will be integrated into their already-existing booking app on July 13th. To start, it'll be available in Manhattan only.

"When we opened Drybar, there was always an option for women to book Dry on the Fly," Drybar founder Alli Webb told the publication. "We never put a lot of attention around it because we really felt women wanted to come into the shop for the experience. I still feel that way and women want to come in, but we're launching [this] in New York because there is so much demand in the city for at-home services."

She's certainly right on that point: There's already a handful of apps that'll summon a stylist to your front door, along with services like Beautybooked and Vive that offer unlimited blowouts at select salons for $99 per month. But the privilege of having a Drybar stylist wield her signature yellow blowdryer at your beck and call is going to cost you—WWD says the service is $75, which includes tax and tip (and you thought the salon price increase was bad).

However, given the loyal legions that clog the chairs in the eight salons that are already open here, it's likely that devoted customers won't balk at that number. "We hear so much that our clients will call all our locations and can't get in," Webb continued. "But Dry on the Fly serves a purpose for when they can't get an appointment."