Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ever since Birchbox opened its first store in Soho and the blowout salon became a Manhattan omnipresence, NYC's brick-and-mortar beauty options seem to have expanded at lightning speeds. Much like gyms and juice shops, the beauty salon-slash-store—often dubbed the beauty bar—is now a de facto staple for any neighborhood worthy of being considered fancy.
To make sense of all these new services, we've laid out all the just-opened and soon-to-open salons, stores, "makeup studios," "anti-spas," or whatever you want to call them, that are here to beautify NYC for summer:
Joli Beauty Bar
Where: TBD, Soho
What: A six-chair, "French café-inspired" store-slash-salon for makeup applications and lessons, $40 blowouts, "depuffing" treatments, gel nails, and under-the-radar beauty brands—all of which can be enjoyed with a glass of wine or a cocktail in hand.
When: July 29th
Where: Le Parker Meridien, 119 W. 56th Street, Midtown
What: An LA-based makeup salon with ten chairs and six looks to choose from, as well as lash extensions, brow services, and a glass of champagne for each guest. You also might be seeing a lot of them soon—the brand says they want to open ten NYC salons in the next two years. To celebrate their first, however, they'll be offering a full day's worth of free makeup services on opening day.
M.A.C. Makeup Studio
When: This month
Where: 825 Lexington Avenue, Upper East Side
What: As the cosmetics giant's first-ever makeup studio, the six-chair salon offers services like a full face of makeup (contouring included!) for $60, plus a la carte applications like winged liner or smokey eye ($15 for 15 minutes), and makeup lessons ($90). The biggest perk? Unlike regular M.A.C. stores, stylists won't be pushing you to leave with a bag full of beauty products.
When & where: 270 Madison Avenue, Midtown (now open), 60 East 10th Street, Greenwich Village (mid-August), Brookfield Place (early October), 215 Pacific Street, Boerum Hill (Thanksgiving).
What: Home of the beloved $40 blowout—er, formerly $40 blowout, now it's $45—is best known for proliferating the streets of NYC with perfect hair at an astonishingly rapid pace, and this year's no different: By the end of 2015, they'll have a dozen NYC locations, not to mention their new at-home service.
Birchbox @ Gap
When: Through July
Where: Gap stores at Herald Square, Flatiron District, and Lincoln Center
What: The online subscription service's latest push into the offline world, these pop-ups offer a summery selection of the beauty products you can expect to find on the website—think bright lip color from Jouer, Supergoop subscreen, neon Floss Gloss nail polishes, and the special $30 Birchbox + Gap box.
When: July 10th (now open)
Where: 41 Wooster Street, Soho
What: The eco-conscious Italian haircare brand is opening its first salon-slash-training center to the U.S. for the first time. Located inside the current home of Ion Studio, the space just underwent gut renovations to build three levels, each designed for a different aspect of haircare.
Fox & Jane
When: Now open
Where: 288 Atlantic Avenue, Boerum Hill
What: One of the best salon mini-chains in the city—and one that won't likely cost you more than $100—just opened up a salon in Brooklyn's Boerum Hill, adding to the outposts already in the Lower East Side, the East Village, and the Upper West Side.
When: Now open
Where: 1130 Broadway, Nomad
What: Back when it opened in May, we dubbed Heyday everything from an "anti-spa" to "a blowout bar for facials." In other words, what it offers is a facial for people who don't put the idea of the "spa day" on a pedestal. Everything's bookable online or via an app (because millennials!) and includes customizable $60 half-hour sessions or 50 minutes for $95.