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Lulitonix Has Replaced Juice Press at Soho Strength Lab


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Haven't taken a stroll down Mulberry Street recently? Then you might not have noticed that Soho Strength Lab has debuted its new logo and a new partner: Lulitonix. The local juice brand that blends its ingredients (rather than pressing them) has taken over the tiny storefront space that Juice Press had previously occupied, marking its first-ever standalone retail presence.

"We've wanted to have a retail space for a long time, and when Juice Press moved out, we jumped at the chance," founder Lianna Sugarman told Well + Good of the move. "We love the vibe of Soho Strength Lab and the area. It's a small space, but we'll have an actual presence—you can walk into the shop and be inside."

It's in line with other places that her blends are available now, including the fitness studios Lyons Den Power Yoga, BFX, and Bari Studios; along with health-minded food stores like Union Market, Westerly Market, and a few Whole Foods locations. You can pick up a single juice or a whole cleanse package here, and down the line, you'll be able to grab snacks, too (we're assuming that mean chewable food).

Soho Strength Lab

182 Mulberry St, New York, NY 10012