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Inside Charming Charlie, Fifth Avenue's New Crazy-Cheap Accessories Store

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Charming Charlie, the store that sells just about every accessory under the sun in every color of the rainbow, opened its massive, long-awaited Fifth Avenue store last night, and in a word, it'

Which is fitting, of course—that's the chain's signature hue, and though it dots the entire country (based in Houston, Charming Charlie has 350 stores in the United States alone), the Fifth Avenue location is its first in Manhattan.

While the brand is mostly known for its accessories (handbags! scarves! jewelry! beauty! home goods!), the two-story, 16,000-square-foot space allows for plenty of apparel, with most pieces around $29 to $35, including knit tops, flowy sweaters, and shockingly bright sundresses.

Merchandise is sectioned off by color, with special displays for different themes—there's an area for July 4th-appropriate clothing and accessories in red, white, and blue, an area for mock pearl jewelry, one for lacy black "going-out" wear, one for citrus-y shades of lime green and orange, and dozens more. Scroll through the gallery above to take a virtual tour through the space—and to see what kind of deals you can expect.

Charming Charlie

39th & 5th, New York, NY