Sad news, ya'll: Drybar, that rapidly expanding home of the $40 blowout, is raising prices on its most beloved service. Well + Good reports that the brand sent out the unfortunate email this week, informing patrons that as of June 15th, all blowouts will cost $45.
A PR rep confirmed the news, adding that uptinis (updos) will increase from $80 to $90, and Shirley Temples (children's services) from $28 to $32. Barfly memberships, however, will remain at $75 per month for two blowouts a month.
The reason? Naturally, it's the same as it always is: NYC is expensive. We're crossing our fingers that competitors Dreamdry, Blo, or Fix don't follow suit.