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It's hard to hit up a popular Manhattan neighborhood without passing by a Second Time Around—the consignment shop already has locations in Soho, Nolita, Chelsea, Gramercy Murray Hill, and multiple doors on the Upper East and West Sides. But according to WWD, ten stores isn't enough: President and CEO Kristin Burrows wants to open another six to eight locations in the borough, and is looking to expand to Brooklyn, too.
"We have an opportunity to own the contemporary market on up through designer," Burrows told the paper. "We have the largest base of brick-and-mortar stores and we use them as an asset."
It's all part of an effort to double the current number of stores nationwide to 80, as well as update its look with a refreshed name and logo—it's now going by 2nd Time Around. "The logo and creative identity were inconsistent and looked very thrifty," she said of the old look (seen above). "We wanted to create something that was fresh."
Burrows didn't specify where the brand is looking in either borough, but their typical store formats cover 1,250 to 1,500 square feet, allowing sales staff the space to put new products from popular brands like Theory, Helmut Lang, T by Alexander Wang, Vince, and Burberry on the shelves within 48 hours of their arrival.
It's also looking to ease the process of cosigning, too: 2nd Time Around will soon introduce a pick-up service and online accounts for cosigners to track the sales of their items (they receive 40% of the sales price for apparel and 70% for big-ticket items like Chanel handbags, WWD said).
All in all, Burrows wants to take a bigger piece of the resale market, especially with consignment shops flush in merchandise these days thanks to Marie Kondo. And with their prices typically one-third of retail, she said, "We want women to leave feeling beautiful and smart."