Even though Marc by Marc Jacobs will soon cease to exist as we know it (with the fate of its New York stores remaining murky), the label isn't going out quietly—in fact, it's expanding its reach. This Saturday, June 20th, marks the debut of its mobile shop, featuring the spring/summer 2015 collection of 70s-inspired sunglasses in traditional shades of gray and black as well as pastel pinks, blues, and yellows.
While it's parked on the Williamsburg corner of North 11th Street and Wythe Avenue, customers can personalize their purchased frames with their initials, check out "listening stations" with music that inspired the collection, and sip on complimentary beverages in a lounge area that'll be set up outside the shop.
Hours haven't yet been posted for the mobile shop, but keep an eye out on the main brand's Twitter and Instagram. [Update: They'll be open from 1pm to 9pm.] And after Brooklyn, the shop will head out to Miami and then Venice Beach in subsequent weekends.