Catbird isn't just about jewelry. The Williamsburg indie boutique is getting ready to debut its first collection of fragrances that's made in collaboration with Brooklyn-based Obeah, according to WWD. The trio of room scents—named after mythological muses—will debut in store and online on June 25th.
"We thought a lot about how in New York we so rarely go into each other's homes and we catch a rare glimpse of them on Instagram," creative director and general manager Leigh Batnick Plessner told the paper. "It's kind of this mythic territory — what does it look like, what does it smell like aside from your neighbor's cooking in the hallway. We love this idea of moving back and forth out of a space and carrying the scent with you and leaving it behind."
Customers can choose between Clio, the muse of history (green leaves, Mediterranean fig, sandalwood); Calliope, the muse of epic poetry (honey rose, patchouli); and Erato the muse of lyric poetry (banana leaf, violet, tobacco). Each spray will retail for $45, and Calliope will also be available as a $50 bath soak.
"These scents felt like three different archetypes, three different women that we're surrounded by [in our store]," Batnick Plessner added.
Up next? Its own color cosmetics, to be created in collaboration with an unnamed makeup brand. That will add to the existing range of Catbird perfumes and candles already in store, which will soon have new scents and updated branding.