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Can Manhattan Handle a Third Bloomingdale's?

Brian Harkin
Brian Harkin

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Bloomingdale's was already ahead of the curve when it opened its second Manhattan location in Soho, featuring an edited selection at the relatively smaller store that catered to the downtown crowd right as that stretch of Broadway became a shopping destination (that's now so expensive that older businesses are being priced out). And now as other big names are gearing up for their second stores—Saks Fifth Avenue at Brookfield Place, Neiman Marcus (which owns Bergdorf Goodman) at Hudson Yards, plus that fabled Nordstrom on 57th Street—Bloomingdale's is scheming for a third.

"I see room for another Bloomingdale's in Manhattan," chairman and CEO Tony Spring told WWD. "We believe there is more opportunity for us, certainly in the totality of the city." He specified that a location hasn't been set, but it's been rumored that the company has been looking at non-Hudson Yards area on the west side.

This potential new store isn't to be confused with the outlet store—that's coming to the Urban Outfitters space on 72nd and Broadway, and is slated to open this fall.

And elsewhere in the Bloomingdale's world, a total revamp of the 59th Street flagship is in the works. Plans that would include a new shoe floor, brand relocations, and a food hall haven't been finalized, but would take up to three years to complete once they're kicked off. "We are working on a comprehensive plan to bring the energy and excitement of the first couple of floors to the rest of the building," Spring told the paper, adding that "everything is on the table."


, Manhattan, NY 10022