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Feminism Has Won: La Perla's New Store Is All About Lingerie For Men

La Perla
La Perla

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In what is most certainly evidence that the patriarchy is dead, La Perla's newly redesigned Madison Avenue store focuses on sexy menswear, WWD reports. On the first floor, there's swim and ready-to-wear, and on the second, a larger, "more masculine" space for footwear, pajamas, and underwear.

While that doesn't include lacy bustiers or silk slips, it does mean that La Perla will be showcasing a selection of racy underthings normally associated with womenswear, like this mesh, nipple-revealing top or these Spanx-like briefs (presumably to control encroaching dadbod).