Don't Ask Why"> clock menu more-arrow no yes mobile

Filed under:

American Eagle's Single-Size Loungewear Offshoot Pops Up in Soho

<a href="">Don't Ask Why</a>
Don't Ask Why

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

American Eagle might be at the gateway to a mall-like stretch of stores on Soho's Broadway these days, but one outpost just isn't enough to hold everything. That's why they've just opened up a pop-up shop for Don't Ask Why—a loungewear line that comes in one size only (learn more about why)—at 577 Broadway.

The 2,700 square-foot space carries the full collection of what the brand describes as "festival-inspired" attire that fuses the "effortless street styles" of New York and LA and is meant for layering. Shoppers will also find here select AE denim styles, jewelry from local third-party vendors, and artwork that includes a giant dreamcatcher that's also for sale. It's got a similar vibe to Brandy Melville (also one-size only, also made in Italy, also full of crop tops) just down the block.

Though you can pop in the store right now, you might want to hold off until the grand opening this Thursday, when the first 50 customers will be gifted a tote bag and tee-shirt upon entering, plus have the chance to win a $500 gift card—which basically gets you a whole new wardrobe when most pieces are between $25 and $50. Don't Ask Why is open daily from 10am to 9pm through August 15th.

Don't Ask Why

577 Broadway, New York, NY 10012, USA