Finally, Byredo's Soho Store Has an Opening Date

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When Byredo posted signage for their Soho store last month, there was a twinge of hope that the cult perfume brand would keep its rough promise of a May opening. Well, they're close enough—an email sent out yesterday stated that the doors will open on Wednesday, June 3rd. Be sure to take a break from sample sale shopping long enough to stop in and smell the gypsy water.