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Inside The Golden Carrot, Hoboken's New Dainty Jewelry Hub

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New York City's jewelry boom has made its way to New Jersey. Today marks the opening of The Golden Carrot—a dreamy Hoboken boutique specializing in designs by indie favorites like Wwake, Satomi Kawakita, Blanca Monros Gomez, and Erica Weiner.

If that roster sounds familiar, it's because owner Nicole Corriher was inspired by Catbird and Love Adorned—places the former Manhattanite missed after making the move across the Hudson. "It developed out of a love of browsing and the awesome feeling of seeing so many incredibly crafted pieces," she says. "Our shop is like a candy store, in my opinion, but with various types of gold."

Prop stylist Kate Jordan helped design the space, which features exposed brick, vintage chandeliers, and custom cases lined with blush velvet. "The pieces that we carry aren't an overwhelming attractor of the eye," Corriher says of her jewelry picks, which range in price from $50 to $2700, "but they will enhance the wearer by giving them that extra sparkle."