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The Arena for Unlimited Blowout Subscriptions Is Already Getting Crowded

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The first rule of supply and demand? Give the people what they want—and the people (read: the women of New York City) want great hair all. the. time. On the heels of Beautybooked debuting a $99 monthly subscription service for unlimited blowouts comes...well, pretty much the exact same thing from Vive. And while it has yet to officially debut, it already has a wait list.

Allure writes that the beauty service, which popped up in the Hamptons frequently last summer, will let you book a blowout in as little as 30 minutes from now or as far out as a week away from their list of approved salons that's constantly growing. Until it officially launches, get on that wait list by entering your email and zip code on their site—it's only in New York City right now, but they're planning a nationwide rollout in the future.