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In a far cry from what was previously rumored to open at Westfield World Trade Center's ground-level spaces—from Tiffany & Co. to Tom Ford—the New York Post is reporting that H&M is looking to open an outlet store at 4 World Trade Center, directly across the street from Century 21 and nearby a forthcoming Saks Off Fifth.
Representatives for both H&M and Westfield declined to comment to the paper, but the mall operator was rumored to be in talks with the Swedish retailer as far back as September.
An outlet store, which would likely boast even lower prices than H&M's already-affordable price point, would only further the retail mix that includes contemporary labels like Michael Kors, John Varvatos, Hugo Boss, and Zadig et Voltaire alongside Asics, Vince Camuto, and even Apple.
Westfield World Trade Center will have "a curated mix for the vast audience we will serve," a spokesman said last fall. And though more than three dozen brands have already been confirmed for the late 2015 opening, there are still more stores to be announced.