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Uber-Affordable Danish Home Decor Brand Coming to Flatiron

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In the heart of NYC's fancy furniture market comes a refreshingly cheaper option for your next apartment mini-overhaul: Tiger, the Danish chain that makes everything from moustache-shaped sponges to old-timey bicycle horns, will open its first US store at Broadway and 21st Street next month, WWD reports.

"We're really directed toward your inner eight-year-old," Tina Kanter, the company's managing director, told the paper. Touting quirky decor for your kitchen, office, and parties—as well as items for actual eight-year-olds—the 5,000-square-foot Tiger store will change every six to eight weeks to make way for new products, though the 10-foot-high wall of candles in the back will remain. (In America, it'll will operate under the name Flying Tiger Copenhagen, due to trademark issues.)

But just how cheap is it, exactly? Around 90% of Tiger's products cost less than $15, with the majority costing even less than $10. Think of it as Ikea meets your local bodega: "We don't want to be considered a dollar store," Kanter said. "It's about the experience. We're highly designed and high quality."

When it opens May 16th, the Flatiron flagship won't be Tiger's sole city outpost for long—the company is already scouting for three more locations to open in 2016. "We are looking at a lot of different areas in New York City—the Upper East Side, the Upper West Side, the Meatpacking District, Bowery, Soho and Williamsburg," Kanter said.

Flying Tiger

Broadway & East 21st Street, New York, NY 10010, USA