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A Pop-Up Shop Dedicated to Roses Opens in Midtown This Week

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The next best thing to laying down in a bed of rose petals? Visiting the Ode á la Rose pop-up shop that's opening in the Roger Smith Hotel this Thursday, April 9th. The online flower delivery service that focuses exclusively on New York's state flower is setting up a three-month residency at the hotel's The Corner boutique with pre-arranged bouquets for sale.

Florists will also be at the ready for flower education and demonstrations of the company's new app that lets you record a video or voice message to accompany your bouquet delivery. Pro tip? Plan your Mother's Day visit well ahead of time.

Thursday, April 9th through Sunday, July 5th. Mon—Fri 10pm—8pm, Sat 12pm—6pm. Closed Sun.

Roger Smith Hotel

501 Lexington Ave, New York, NY 10017 (212) 755-1400 Visit Website