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What could possibly follow the introduction of charcoal and clay into Juice Generation's recipes? A health-ified version of Pop Tarts, apparently. The New York City-based juice chain plans to open three new Manhattan locations in the next three months—two of which will have outdoor seating—that'll feature its just-revamped menu, with alternatives to your average juice bar fare like vegan matcha doughnuts and an açaí pop tart.
In an interview with Well + Good, founder Eric Helms revealed that the first new location with outdoor seating will debut next month next door to Paragon Sports, followed by their biggest store ever underneath the Fidi SoulCycle next month ("It's a little over the top," says Helms). And in July, a smaller, more typical Juice Generation will open at Lexington Avenue and 53rd Street in the former home of a Jamba Juice. By the end of the year, they hope to roll out three additional locations, totaling 18 stores overall.
And about that new menu: if you haven't visited a Juice Generation recently, expect to find juicy (sorry) surprises like Swiss chard, collards, cashew butter, and avocado to add into your smoothies. Over at the bakery (which used to just include muffins), there's new vegan and gluten-free matcha doughnuts, cocoa and almond macaroons, and that acai-flavored pop tart-esque treat—proving that health isn't solely available in sippable form.