clock menu more-arrow no yes

Filed under:

End of an Era: Abercrombie's Chiseled Greeters Will No Longer Go Shirtless

New, 1 comment
Getty
Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We regret to inform you, appreciator of chiseled abs attached to nice faces, that early aughts institution Abercrombie & Fitch will no longer assemble a parade of shirtless models to signify the start of summer. In other words, your teenage-hood is dead.

News came via a press release from the brand this morning, which contains a host of other companywide changes that will make you feel very, very old, including:

- "Improved sensory experience: adjust scent, lighting, music and trees to ensure a more pleasurable shopping experience."

-  "Store associates will not be hired based on body type or physical attractiveness."

- "By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags." (Disclaimer: There will still be shirtless models on the bottles of Fierce cologne, which—thank god—is not going anywhere.)

All of these changes are to make way for a new, "consumer-centric" Abercrombie, which according to the brand's newest marketing images, includes models, sure, but sadly, zero abs:

May the hot, bitchy Abercrombie store clerks of the early aughts officially rest in peace. You will be missed.