clock menu more-arrow no yes mobile

Filed under:

Does This Bag Look Like a Museum To You?

Max Mara
Max Mara

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The new, relocated Whitney Museum of American Art may have been described by one architecture critic as a "possibly misassembled" Ikea item, but the Renzo Piano-designed Meatpacking District building is rife with fashion inspo: At a party last night at the Boom Boom Room, Max Mara unveiled a new handbag modeled after the museum.

Starting Saturday, three different sizes of the Whitney Bag—available in black, bordeaux, tan, and a limited edition blue-gray—will be displayed in the windows of Saks Fifth Avenue. "I've never been asked to design a bag around a building," Max Mara creative director Ian Griffiths told the Cut, adding, "The nature of the Whitney building lends itself very nicely to a bag, particularly the skin surrounding it." Sadly, the limited edition version sold out during the preview, but keep an eye out for the other colors when they become available to shop on Max Mara's website.