Equinox Is Launching Its Own Hotel Chain for the Health-Obsessed Traveler

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Hotel stays are supposed to be all about fluffy bathrobes and waffles, right? Not the way Equinox sees it. The parent company of the luxe gym chain knows that wellness-minded travelers typically lament the workout options they have on the road—using the oft-shoddy gym on site or crafting a routine for the room, typically—and so they're opening their own "health-conscious" hotel chain, the Wall Street Journal reports, beginning with New York's Hudson Yards in 2018.

"We are appealing to the discriminating consumer who lives an active lifestyle and wants to have that as a hotel experience," Equinox chief executive Harvey Spevak told the paper, citing a member study in which 95% of participants said they'd be interested in staying at an Equinox hotel.

The Hudson Yards site will boast a 60,000-square-foot gym—massively eclipsing the city's current-largest 42,000-square-foot location on the Upper East Side—that'll be accessible to both hotel guests and Equinox members. There will also be indoor and outdoor pools and a restaurant featuring organic and locally sourced ingredients.

Equinox will be joining a host of fashionable tenants in this under-construction neighborhood, like corporate offices for Coach and L'Oréal, Neiman Marcus, and even New York Fashion Week. And as for those health hotels, Equinox already has plans for Los Angeles in 2019 and plans to open as many as 75 spots worldwide.