Pure Barre's Four New NYC Studios Include Financial District, Greenpoint

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

First came the luxury housing, then came the luxury shopping—and now comes the luxury workouts. DNAinfo reports that Pure Barre is set to open its third Manhattan studio (and sixth in the city overall) in the Financial District next month at 80 Pine Street, just a couple blocks away from the South Street Seaport.

The national fitness chain that utilizes a ballet barre and tiny movements to get muscles fired up is getting in relatively early with the neighborhood's revitalization, though they're not the first boutique studio to move here: BFX Studio opened on Broad Street last month, Soulcycle came to Maiden Lane late last year, and Flow Cycle opened in a Rector Street office building in the summer.

Other fitness spots like sister gyms Blink Fitness and Equinox opened here in the past several months, joining Crunch, UFC Gym, a Crossfit, and two New York Sports Clubs.

Pure Barre's efforts aren't only focused in Fidi, either. In addition to this location, they're also adding a fourth Brooklyn studio in Greenpoint, a second Upper West Side studio, and a West Village spot on Perry Street. Assuming that Pure Barre isn't opening any other studios (and you know what they say when you assume...), that'll bring their New York City studio count to nine.