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The highly anticipated Lilly Pulitzer for Target collection debuts at 8am today, and we're on the scene at the Atlantic Terminal store to watch the madness unfold.
7:26 - Morning! There is a very lethargic line of about 20 people.
7:31 - Never mind. I went downstairs for five minutes to get a latte and now I'm, like, 40th in line.
7:32 - Not sure if it's because it's Lilly or because it's 7am, but there are a LOT of chicks rocking VS Pink.
7:35 - Target employee just arrived, was greeted like a celebrity.
7:37 - Girl on the phone in front of me: "Where should I go first? Bags? Bags. I really want that bag."
7:38 - Dude with the girl behind me wins the best boyfriend award—he's here with a bomb-ass looking breakfast sandwich.
7:42 - Line is now almost one giant circle.
7:45 - Loud booming noise that sounded like the doors opening. False alarm. It was for Applebee's.
7:46 - Applebee's sounds delicious.
7:48 - Line is moving. Not sure how that's even possible.
7:50 - First Nantucket red sighting, surprised it took this long.
7:53 - They've opened the doors! "You guys exciteddddd?"
7:54 - "We've got plenty of merchandise for women, girls, baby, and home!"
7:56 - Whoa whoa whoa: products are scattered throughout the store, not in the front like usual.
7:57 - Cosmetics, accessories, girls' clothing, and home are in their normal Target sections.
7:59 - She's got protein bars.
8:00 - This is definitely one of the liveliest, friendliest collabs I've been to.
8:01 - First real Lilly sighting! Woman in that great yellow coat has a tote.
8:03 - Target lady just gave us the safety talk.
8:04 - Lights just went on. It's about to go down.
8:05 - Aaand we're moving.
8:05 - We've got some runners.
8:06 - And some people making fun of the runners.
8:08 - Woman yelled "JUST GRAB" and everyone laughed.
8:10 - Escaped to the much calmer home section.
8:12 - What's left of the accessories.
8:15 - What's left of women's.
8:17 - The boss at Target keeps telling his employees good job, it's kind of adorable. "Excellent launch!"
8:21 - GIANT fitting room line.
8:25 - Meanwhile, there's still a bunch of nail colors and lip colors.
8:28 - Two prisoners in a stroller are crying because they want Cheerios.
8:35 - Now onto the best part of going to any Target collab launch: shopping the REST of Target with no one else there.