San Francisco Brand That Makes the 'Perfect Shirt' Lands In Brooklyn

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The next time you're in Cobble Hill, don't be surprised if everyone suddenly appears to be wearing a particularly superb shirt: Marine Layer, a San Francisco-based label that claims to have invented the "perfect shirt," has just opened in the former home of Goldy + Mac. The very blue outpost is the brand's second in the city—the first, slightly-less-blue store opened on Bleecker Street back in November.

So what makes these shirts so perfect? They're made with a blend of two yarns: Pima cotton and MicroModal, which comes from recycled beechwood, then produced in small batches in California (which is why a button-down will run you about $100). They're also supposedly quite soft—though you'll have to visit the store to feel for yourself.