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H&M's Biggest Store Yet Will Have So Many Shoes

Brian Harkin
Brian Harkin

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Shoes, shoes, everywhere. At the debut of its sustainable fashion pop-up in Times Square earlier this week, H&M executives hyped the huge Herald Square flagship coming down the street at 1328 Broadway. And, according to WWD, the brand plans to fill its largest store to date with the largest shoe department of any store: Women will have 2,000 square feet dedicated to footwear in a space replete with lounge cushions and a dedicated stock room; men, meanwhile will get 450 square feet to call their own.

The fashion paper also writes that the new store is set to debut next month—but last we heard, H&M had only just put its nearby store at 435 Seventh Avenue on the market in preparation for a mid-2016 move. We've reached out to the brand for confirmation of an opening date will update when we hear back.

Aside from opening this megastore at some point in the future, the Swedish retailer has its hands full with expanding its other brands in the United States. "& Other Stories has been well received and will be expanding," H&M North America president Daniel Kulle said, adding that cult denim brand Cheap Monday could also get its own flagship stores (whether either of these will be in New York, however, was not specified). "It's going to be a strong expansion year for H&M in 2015."

Also on the agenda? Topping last year's Alexander Wang collaboration.  "We have a very surprising designer collaboration," Kulle said, adding no further details aside from a November launch.

H&M Herald Square

1328 Broadway, New York, NY 10001, USA