LA-Based Beckley Opens Temporary Soho Store

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If you've spotted ads for a mysterious brand named Beckley wheat-pasted around Soho lately, it's because the LA-based label has just brought its crisp, clean womenswear line to a pop-up at 85 Mercer Street.

Though it'll only be open through the 26th, the NYC pop-up could be a testing ground for future endeavors: "It will be interesting to see, having the store primarily [selling] our line, how that translates," designer Melissa Akkaway told Fashionista. "The goal is to sell to more stores and get more wholesale accounts, and try to figure out if it's an option for us to open our own stores in the future."

Akkaway closed her beloved LA boutique in January in order to focus solely on her in-house line: "I want to put 100% of my time and energy into building my brand in a strategic way," she previously told Racked LA.