Activewear Brand Roots Plants a Canadian Flag on Elizabeth Street

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It's been a bit of a big year for Canadian outerwear brands—first the Canada Goose logo pretty much took over the sidewalks of New York, then Sorel decided their Meatpacking pop-up was here to stay. And now, Roots, known for its comfy-as-hell sweats, leather goods, and durable shoes for both men and women, is opening its first brick-and-mortar store in NYC.

Bowery Boogie reports that the outpost will open at 228 Elizabeth Street, joining nearby Wolverine, Agent Provocateur's less-expensive outpost L'Agent, and the new Tom's store. Signage, featuring the brand's signature beaver, is already up.