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French Invasion: Maison Kitsuné Expands NYC Presence with Second Store

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Those of you strolling through the Lower East Side over the sun-drenched weekend may have noticed the neighborhood's newest retail addition: Maison Kitsuné quietly opened its doors at 5 Rivington Street on Friday morning. It's right next door to the new Green Fingers outpost, and across the street from local fashion favorites Freeman's Sporting Club and Morgenstern's ice cream shop.

Co-founder Masaya Kuroki outfitted the cozy boutique—their second in the city, following a Nomad store in 2012—in cream and navy, with bright-white metal and light wooden fixtures holding men's and women's apparel on opposite sides. Sift through the racks for the LES-exclusive patchwork sweater and tee-shirt, designed to commemorate the store's opening.

Things get warmer as you head toward the back of the store: Dressing rooms are decked out with velvet red carpeting and wallpaper sporting lush jungle greens, and beyond that is a backyard space that the brand plans to spruce up as the weather gets nicer. We could imagine ourselves sitting out there between dressing room visits, sipping some of their fancy French champagne in this nautical-inspired number that's now on the racks.


Maison Kitsuné

5 Rivington Street, New York, NY 10002, USA