Smoking culture has taken a decidedly fashionable turn over the last few years, from Oscar gift bags containing $250 vape pens to marijuana-friendly Denver writing about weed style for the city's leading newspaper. Further solidifying that status is the arrival of the Pax 2 vaporizer at Odin yesterday. The indie menswear boutique is the exclusive brick-and-mortar retailer of the sleek, lightweight device seen above, which is available online beginning April 2nd.
Parent company Pax Labs, Inc. was looking to reach beyond their traditional vaping customer to reach out to "style-savvy consumers," they said in a release. And just a day into the official partnership, it's already working: Among the throngs crowding into the Lafayette store to celebrate the Pax 2 launch last night were Phillip Lim and Maxim editor-in-chief Kate Lanphear. Whether they were part of the crew that had the boutique wafting with weed, however, remains unclear.