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Shinola's First Brooklyn Outpost Is Coming to DUMBO


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The retailers coming to the Dumbo waterfront's Empire Stores keep rolling in: Detroit-based watchmaker Shinola has just signed on for a 5,000-square-foot space at the complex, Crain's reports. And perhaps in honor of the location's past life as a coffee warehouse (or simply in keeping with cool store must-haves), it'll also house a café operated by The Smile.

It's Shinola's second outpost in the city (the other is in Tribeca) and its first in Brooklyn, and will feature the brand's leather goods, clothing, and Brooklyn-friendly handmade bicycles.

"We love the fact that everything they sell is handmade in America," David Beare, and executive at the real estate firm responsible for Empire Stores's redevelopment, told the publication. "Bringing a company like this to Brooklyn is extremely exciting. We feel they're going to become a major brand."

With this latest addition, only 7,000 of Empire Stores's 75,000-square-feet of retail has yet to be taken. Shinola's neighbors in the complex will include a West Elm flagship, an Eataly-esque food market, a rooftop beer garden, an outpost of the restaurant Vinegar Hill House, and another as-yet-unnamed restaurant.