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Beth Bugdaycay's life after Rebecca Taylor, the brand she co-founded and ran as CEO for 18 years, has culminated in a new label, now with its own storefront. Foundrae, which was born after Bugdaycay left Rebecca Taylor this December, will open a Tribeca boutique, WWD reports.
The store, slated to open this July, will be located in the building her real estate developer husband and Foundrae partner, Murat Bugdaycay owns, Tribeca Citizen reports, while the two will live in the penthouse atop the building. "We wanted to work in a way that was more meaningful for us and also allowed us to be more accessible to our family," she told WWD. "We wanted to do it together."
Aside from ready-to-wear (expect $350 shirts, $500 dresses, and up to $2,000 for leathers), Foundrae will also sell shoes and jewelry, which can be customized in the store. The number eight, which stands for karma, stars, a crown atop a pyramid, or an upside-down triangle, for example, can be embossed or added to some jewelry and even clothing. Though the collection is designed for women around Bugdaycay's age (she's 42), there'll be trend-friendly items like printed jumpsuits, culottes, and shearling vests with "tough hardware."