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Athleisure brand Sweaty Betty has had a Soho boutique since the fall of 2013, but the British label has never set up inside a department store—until now. Next Friday, March 27th, Bloomingdale's 59th Street flagship will be home to a Sweaty Betty shop-in-shop that will carry its yoga, running, dance, and swimwear collections.
The opening will also precede the opening of Sweaty Betty's fourth U.S. store (its second in NYC), which is set to debut in the Flatiron District sometime this May—we'll keep you posted on where and when as the date draws closer.