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Coinciding with Tourneau's 115th anniversary is the opening of their newest store this morning at 3 Bryant Park, a light-filled space with two window-fronted walls on the southwest corner of Sixth Avenue and 42nd Street. The 3,300-square-foot space that houses luxury brands like Cartier and Breitling alongside its in-house line and selection of pre-owned watches is its third in New York City, adding to 510 Madison Avenue and the 57th Street flagship.
It seems as if the watchmakers are taking advantage of one of Manhattan's few yet-to-be-defined retail neighborhoods. The mish-mash of stores surrounding Bryant Park—Original Penguin, Alice + Olivia, and the forthcoming Muji among them—don't really forge a clear identity for New York Fashion Week's former home.
However, the area has been taking its health seriously: The surrounding blocks added an Equinox, a Blink Fitness, and an Organic Avenue in 2014, plus Soulcycle and Whole Foods are on the way as well.