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Bond No. 9 is gearing up to launch the 58th fragrance in its New York City-themed perfume collection: Park Avenue South. A crisp mix of green apple, jasmine, and peach with an earthy musk and amber base, the scent is meant to evoke the energy of Park Avenue South's creative agencies, buzzy restaurants (Barbounia, Asellina), and boutique hotels (The Giraffe, Gansevoort Park). It also evokes DKNY's Be Delicious—like a tart, complex version of that early aughts apple.
"People need to find a new way to meet each other, it can't just be online," Bond No. 9 founder Laurice Rahmé said during a launch event for the fragrance, "and I think they do that on Park Avenue South." Rahmé describes the scent as "flirtatious and feminine"—an attitude which extends to its polka dot, bow-topped bottle.
Park Avenue South hits Bond No. 9 outposts, Saks Fifth Avenue, select Nordstrom stores, and Harrods on Tuesday, March 21st, although it's already available for order ($200 for 1.7 ounces, $295 for 3.3 ounces) on Saks' website.
As for neighborhoods that Bond No. 9 will never touch, don't count on Tribeca getting the perfume treatment any time soon. "I don't find it sexy," Rahmé says. "Too much cement."