clock menu more-arrow no yes

Filed under:

Is a Nike Flagship Headed to That New Soho Building?

The Flatiron store. Photo: Driely S.
The Flatiron store. Photo: Driely S.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last year, businesses like Baked by MelissaKiosk, and Steve Madden cleared out of 529 Broadway to make way for a shiny new building that'll contain 52,500 square feet of retail when construction is completed at the end of the year. Nike has been rumored as an anchor tenant for the space as early as 2013, but according to WWD, nothing has been finalized yet.

An anonymous source told the paper that a retail lease has yet to be signed, and Nike representatives declined to comment on the property. Ground-floor rent is going for $1,200 per square foot, an amount that's buoyed by tenants like Michael Kors moving in nearby.

It's the second major New York City store that's in flux for the athletic brand: It had been predicted that the Niketown store on 57th Street would move to 640 Fifth Avenue when H&M exited, but a Forever 21 opened instead. For now, it looks like they'll be focusing on their first-ever clearance store that's headed to Queens next month.

Nike?

529 Broadway, New York, NY 10012, USA