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Malia Mills Introduces New (Pleather!) Lower-Priced Line

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Swimsuit pro Malia Mills nailed the whole fit thing years ago—she was one of the first designers to sell bikinis lingerie-style (tops by cup size, bottoms separately). And now she's moved onto experimenting with fabrics (pleather, men's shirting) and lower price points (mostly under $200) for her new line, Hell Yes.

Geared towards a younger shopper, the collection launched last week in Malia Mills' Mulberry Street and Lexington Avenue boutiques. No word on how sweaty that pleather bustier will get at Rockaway Beach this summer, but perspiration is a small price to pay to feel even a tiny bit like Rihanna.

Malia Mills

199 Mulberry Street, New York, NY 10012 (212) 625-2311 Visit Website