The Shoedazzle of high-end activewear has arrived. Uplift Studios co-founder and CEO Helena Cawley has just launched Sweatstyle, an online service that'll jumpstart the athleisure section of your wardrobe (or feed into the habit you already have), in case you're too busy to hit up new spots like Bandier or Deka.
Users create a detailed profile with their sizes, style preferences, and favorite workouts, and will receive a a box of five items every three months with new items from the likes of Alala, Vimmia, Alternative, Lolë, Prism Sport, and more—and they'll be adding more brands as the site expands.
Then there's a five-day period to decide what you'll keep (and pay for) out of the tops, bottoms, sports bras, and accessories you've received, and what you'll return in a pre-paid envelope. Each box has a $20 non-refundable fee attached to it, but it's applied as credit to anything you decide to buy—and if you buy all five items, there's a 15% discount.
Sign-ups are limited right now until the wide release in March—if you're interested in receiving the first subscription, head to the website below.