Despite all the uncertainties facing New York Fashion Week for the women's collections, a local event specifically for menswear has never managed to materialize—until now. WWD reports that the rumors were true: The Council of Fashion Designers of America will launch New York Fashion Week: Men's this summer.
And, unlike this September's NYFW, the location for the men's week has been made public—it'll take place at Skylight Clarkson Sq studios in Soho from July 13th through the 16th, with Amazon as its title sponsor.
"American men's wear has never been stronger or more creative," said CFDA CEO Steven Kolb, adding, "We're not trying to be London, Milan, or Paris. This will be New York and America. American men's designers are equally as creative and deserve their own platform."
New York Fashion Week: Men's will take cues from London Collections: Men, which launched more than two years ago and has had continued success. "We're not naïve enough to think that we're going to create a huge, international mega men's fashion week immediately," said Kolb, but sponsors like Amazon have provided sufficient financial support for the event, which "cost a lot of money" (he declined to provide the exact amount).
Though the addition of a men's event in the summer will affect when men's designers show in the winter, now that the CFDA officially owns the Fashion Calendar, it's an easy switch. Starting next February, men's designers will show one week prior to women's designers.
So who will be there, exactly? American designers who show in Europe like Calvin Klein and Thom Browne will continue to do so, though they "have committed to be involved in the New York showcase in some way." Tommy Hilfiger will likely participate, though it's still up in the air whether Ralph Lauren will: "We don't know where Ralph is going to land on this," Kolb said.