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Primark's First NYC Store Will Be in the Staten Island Mall

Photo: Getty
Photo: Getty

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We're running out of fashion reasons to travel to Europe. Our national site reports that Primark, the wildly popular fast-fashion chain that's based in Ireland, will establish its first stateside retail presence within several Sears stores, including the one inside the Staten Island Mall, in 2016. Other area locations include Freehold, New Jersey and Danbury, Connecticut.

It's employing a similar strategy as another popular UK chain: Whistles. Last spring, they arrived in the US for the first time via a shop-in-shop in the Bloomingdale's 59th Street flagship, using it as a market test before expanding to other area stores.

The Staten Island Mall is also looking at a physical upgrade in the coming months—not just a retail one. New York YIMBY obtained the below rendering of the mall's proposed expansion, which would add nearly half a million square feet.


Rendering: S9 via New York YIMBY

That would encompass retail for both department and non-department stores (including an additional 75,000 square feet for Macy's), restaurants, a food court, a supermarket, and a movie theater.

And that's not the only retail addition taking place on the island. Empire Outlets, the city's first outlet mall that's slated to open on Black Friday of next year, will break ground in March, DNAinfo reports. Sitting alongside The New York Wheel, the world's largest ferris wheel, the 350,000 square feet of retail space will include a Nordstrom Rack and "high-end European fashion brands" that have yet to be signed and/or named.

DNAinfo also says that "the site will include a '4-D Theater Experience' that simulates an underground subway ride from Staten Island to Manhattan," which really just sounds like the least fun you could have.

· European Fast Fashion Retailer Primark Announces US Locations [Racked]
· Revealed: Staten Island Mall Expansion [NY YIMBY]
· Building of New York Wheel and Empire Outlets to Start in March [DNAinfo]

Staten Island Mall

2655 Richmond Avenue, Staten Island, NY 10314