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Pratt Institute's Incubator Explores the Fashion-Tech Mashup

Photo: Francis Bitonti Studio
Photo: Francis Bitonti Studio

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The Brooklyn Fashion and Design Accelerator, Pratt Institute's newest venture that's referred to as the BF + DA, is getting a jump on Fashion Week with its first public exhibit. Cloud Couture: The Intimate Connection Between Fashion and Technology takes a look into our increasingly high-tech apparel options through interactive displays, videos, photography, and more.

It also shows what's already capable with digital production, such as the above pixelated shoe created by Francis Bitonti Studio with Adobe software—yes, those exist in real life—and a 3D-printed LED-lit bra from Chromat. Plus, Billie Whitehouse takes sports watching one step further with the "Alert Shirt," which pairs with a smartphone app to simulate the action on the field through sensors in the jersey (and while it would be cool to feel the power of Serena Williams's serve, it might not feel so great to know what it's like when Houston Texans defensive end J.J. Watt smashes into you).

The exhibit opens tonight with a panel and film screening that's open to the public, and runs through February 12th. For more information on private tours and events surrounding the exhibit—all of which are free—head to the link below.

· A Week of Fashion and Technology Explored at the BF+DA [Official Site]
· Pratt Institute Hops on New York's Fashion Incubator Train [Racked NY]

Pratt Institute's Brooklyn Fashion and Design Accelerator

630 Flushing Ave Brooklyn, NY