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H. Stern Opens Downtown Pop-Up While Uptown Store Undergoes Renovations

Lee Perla
Lee Perla

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In order to preserve the delicate balance of jewelry stores in New York City at any given moment, H. Stern has opened a temporary space in Soho while its permanent Fifth Avenue store is closed for renovations. WWD reports that the pop-up, which debuted today at 104 Greene Street, will be open through July.

While the brand's CEO Roberto Stern says they'd "be happy if we get 30 percent of what we get on Fifth Avenue" in terms of business, the new location sounds nearly as glamorous—it was custom-designed by an architect duo from the jeweler's home of Brazil to include copper, rope, and wooden fixtures.

H. Stern

104 Greene Street, New York, NY 10012, USA