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Along with its new offices at 1 World Trade Center, Condé Nast got a very, very fancy cafeteria—and they would really like you, mere layperson and non-Condé Nast employee, to know about it. Page Six reports that the company has "nudged" staffers to tweet and Instagram the space using the hashtag #CondeCafeteria in an effort to "generate buzz."
Employees seem to be complying dutifully—even the sign inside the cafe that reads, "INSTAGRAM ME!" was Instagrammed, creating a new, meta layer to the #CondeCafeteria:
And it appears that the not-so-subtle strategy is working: the hashtag #CondeCafeteria has already been used 564 times on Instagram, and more on Twitter, where employees can gush about everything from the amazing chocolate-vegetable hybrids they're eating...
Guys there's chocolate and bacon glazed brussel sprouts on the #condecafeteria menu for today how am I supposed to wait/concentrate on work
— Kaitlin Menza (@heykmenz) February 24, 2015
...to which famous writer they're currently standing behind.
Just stood behind Bob Colacello in the sandwich line in the #CondeCafeteria. Casual.
— Kaitlin Menza (@heykmenz) February 18, 2015
Or the Very Serious Fashion Conversations they're overhearing.
Or, most envy-inducing of all, the free cookies they're being offered.
I never thought a free cookie could bring so much joy to my day - THANK YOU #CondeCafeteria!
— Alexandra Thurmond (@alex_thurmond) February 12, 2015
Either way, it's clear what the #CondeCafeteria social media strategy is trying to distract us from—but no, Condé Nast, we're sorry, but no amount of free cookies or shiny celebrities can erase the fact that once, one of the many rats currently infesting the building pooped on an editor's keyboard.