First, New Yorkers were introduced to face fitness, and now there's a new beauty clinic that specializes in "dry-cleaning" your face. This March, Skin Laundry will open its first NYC outpost in the Flatiron District, WWD reports, with about three or four more to follow this year.
What does the name refer to, exactly? Founder Yen Reis explains, "What do you do on a daily or weekly basis? Laundry." Instead of promising quick fixes, Skin Laundry specializes in maintenance methods using milder products.
Offerings include the 10-minute 'Laser & Light' treatment for $100, which kills bacteria and vaporizes dirt, pollution, and makeup, as well as Skin Laundry products like face wash, moisturizer, masks, toner, and a four-step set.
The California-based company is bringing a taste of home to the 1,500-square-foot New York outpost—each of the four rooms will have airy, beachy vibes, which, thankfully, makes this place sound an awful lot more pleasant than an actual laundromat.